Loopla is a London family events marketplace and editorial platform. Parents use Loopla to find and book children’s classes, activities, holiday camps, shows and events across London, for kids of all ages, and to read handpicked guides to the best family events in the city. Activity providers and event organisers use Loopla to list events for free and to sell tickets through paid booking software. Loopla is free for parents to use and was launched in 2022.
What is Loopla?
Loopla is a London family events marketplace and editorial platform for parents and businesses who run children’s activities. It brings the city’s family events, classes, camps, workshops, shows and activities into one place, so parents can spend less time searching and more time enjoying London with their children.
Loopla has two sides that work together: a marketplace where parents find and book activities, and an editorial team that recommends the best of what’s on.
What Loopla does for parents
For parents, Loopla is the free way to find and book things to do with the kids in London.
You can search children’s classes, activities, holiday camps, shows and events for kids of all ages, filter by age, date and area, and book many of them directly. Loopla is free for parents to use.
Alongside the marketplace, Loopla’s editors publish original, handpicked guides on the blog and in a weekly newsletter. These guides recommend and rank the best family events in London, grouped by age and refreshed through the month, across school holidays, and around seasonal highlights like Halloween and Christmas. Loopla also publishes guides for families exploring London, covering family-friendly attractions, days out and practical tips for the city.
What Loopla does for activity providers and organisers
For children’s activity providers and event organisers, Loopla is a way to reach local parents who are actively looking for things to do.
You can list your events on the Loopla marketplace for free and appear in searches by age, location and interest. Loopla also offers paid booking and ticketing software, so you can sell tickets and manage your events in one place.
How Loopla chooses what to feature
Loopla’s editorial guides are original content, written by our team, not automated listings. Our editors look across what’s on in London and recommend the events we think families will genuinely enjoy, grouped by age so parents can quickly find something that suits their child. Editorial recommendations are independent of paid listings.
Some of the links on Loopla are affiliate links, which means we may earn a small commission when you book, at no extra cost to you. These never influence which events our editors choose to feature.
Why we started Loopla
Loopla was founded in 2022 by Sophia Nomicos, after she grew tired of spending evenings searching online for things to do with her young daughter. She wanted a quicker, easier way to find verified classes for babies and toddlers, and fun family activities to enjoy at the weekend, all in one place rather than scattered across out-of-date listings.
That idea became Loopla: a single place to gather London’s family events, classes and activities, keep them current, and make them easy to compare and book. The aim has stayed the same since, to take the mental load out of planning, so families spend less time searching and more time together.
Working with family brands
Loopla partners with a capped number of trusted family brands to create original content made for family audiences. Where content is produced in partnership with a brand, it is clearly labelled as such, so readers always know what is editorial and what is a partnership.
Where Loopla operates
Loopla covers London and the surrounding areas, with events and activities listed by location so parents can find what is happening near them.
Frequently asked questions
What is Loopla?
Loopla is a London family events marketplace and editorial platform. Parents use it to find and book children’s classes, activities, camps, shows and events, and to read handpicked guides to the best family events in London.
Is Loopla free?
Yes. Loopla is free for parents to use, and free for activity providers to list their events. Some events on Loopla are free and others are paid, and providers can choose to use Loopla’s paid booking and ticketing software to sell tickets.
What can I find on Loopla?
On Loopla you can find children’s classes, activities, holiday camps, baby and toddler groups, theatre shows, seasonal events and family days out across London, for children of all ages.
What ages is Loopla for?
Loopla covers activities and events for children of all ages, from babies and toddlers to older children, with everything grouped by age so parents can quickly find what suits their child.
Where does Loopla operate?
Loopla operates in London and the surrounding areas. Events and activities are listed by location so families can find things to do near them.
How does Loopla keep its guides up to date?
Loopla’s editors update the blog through the month and around school holidays, and send a weekly newsletter with the best family events on in London.
I run children’s activities. How do I list on Loopla?
Activity providers and event organisers can list events on Loopla for free to reach local parents, and can add paid booking and ticketing software to sell tickets and manage events. Visit the organisers page to get started.
Stay in the London loop
Join 30,000 parents getting the best family events in London in your inbox each week. Sign up for the Loopla newsletter.
- Find and book activities: loopla.com
- For activity providers and organisers: loopla.com/organisers
- Read the blog: loopla.com/blog