What's on at Hamleys Come along to The Finest Toy Shop in the World to experience fun, magic and theatre like never before. Hamleys became the London Landmark it is today! From one man’s dream to bring toys and joy to the children of Cornwall to millions of children visiting from all over the World. Today we find Hamleys in its famous location at 188-196 Regent Street, London, England. Walk through the doors and enter a world of fun, magic and theatre at the Finest Toy Shop in the World.