Twist Museum is a fun, immersive, interactive playground for your perceptions on London’s iconic Oxford Street. We are London’s longest serving and best rated illusion experience. Twist Museum is an immersive experience that explores how your brain interprets reality. Created in collaboration with artists, neuroscientists and philosophers, with over 80 exhibits, it’s a fun museum where science meets creativity. Journey through optical illusions, mind-bending installations and sensory surprises that challenge perception. A Family Day Out Like No Other Bring the whole family to London’s original home of illusions! Dive into a playful world where hands-on exhibits, incredible art installations and brain-twisting displays spark curiosity and laughter at every turn. Our colourful, interactive exhibits blend creativity, science and art to create a sensory playground the whole family will love. Whether you’re five or ninety-five, there’s something to surprise and delight everyone. We strive to make your visit as comfortable as possible with free lockers to store your belongings, a designated buggy park and baby-changing facilities to use in the male, female and accessible toilets.