This is your chance to book to meet him and our magical elves at our Regent Street store this Christmas. Santa Claus has been VERY busy this year, building our BRAND NEW Santa’s Grotto for 2024 with Christmas Joy. And now, it’s FINALLY time for him to welcome you at this special elf workshop for the first time EVER! Our enchanted elves are ready to welcome you to our Christmas festivities, and then to make your visit even more special, Santa has a treat waiting for you to take home, so you’ll remember your visit with him forever. Don’t forget to tell us your families names and favourite things to do so our toy testing elves can let Santa know before you arrive! This event sells quickly, get your tickets now! In fact, the Hamleys story began in Cornwall, England, with a man called William Hamley who could have become a tin miner, or a fisherman…but he had other ideas. William dreamed of opening a toy shop, and in 1760 he did just that, little did he know that it would become The Finest Toy Shop in the World. With humble beginnings as Noahs Ark in 1760, by 1837 Hamleys was already a famous London landmark with families flocking to visit the “joy emporium”. So successful was the shop, that in 1881 a new branch opened in Regent Street to cope with the hugely growing demand of the Hamleys signature fun, magic and theatre for all to enjoy. Hamleys added a further five floors of toys! We can only imagine the spectacle with toy theatres, puppets, pedal cars and miniature railway trains jostled for space in the largest toy shop in the world.