At Hamleys our postage is delivered by Elf Class!!! It’s never too late to send off your letters to Santa when you have a little elf magic up your sleeve! The Hamleys Elves understand that your letters are top priority, and they intend to deliver each one of them to the big man himself! At every store we will be gifting out letters for to you to write to Santa. But that’s not all! At Regent Street, Westfield and Glasgow our beloved Hamleys elves will be there to help you write it! In fact, the Hamleys story began in Cornwall, England, with a man called William Hamley who could have become a tin miner, or a fisherman…but he had other ideas. William dreamed of opening a toy shop, and in 1760 he did just that, little did he know that it would become The Finest Toy Shop in the World. With humble beginnings as Noahs Ark in 1760, by 1837 Hamleys was already a famous London landmark with families flocking to visit the “joy emporium”. So successful was the shop, that in 1881 a new branch opened in Regent Street to cope with the hugely growing demand of the Hamleys signature fun, magic and theatre for all to enjoy. Hamleys added a further five floors of toys! We can only imagine the spectacle with toy theatres, puppets, pedal cars and miniature railway trains jostled for space in the largest toy shop in the world.