It’s Rupert the Reindeer’s First Christmas and there’s snow way the elves are missing it!!! The elves are building up their excitement like a snowman, as they cannot wait to teach Rupert Reindeer about the magic and fun of Christmas! Winter cannot be more whimsical when you get to celebrate Christmas both at the North Pole and Hamleys, so join the adventure of making it the most memorable one yet!!! In fact, the Hamleys story began in Cornwall, England, with a man called William Hamley who could have become a tin miner, or a fisherman…but he had other ideas. William dreamed of opening a toy shop, and in 1760 he did just that, little did he know that it would become The Finest Toy Shop in the World. With humble beginnings as Noahs Ark in 1760, by 1837 Hamleys was already a famous London landmark with families flocking to visit the “joy emporium”. So successful was the shop, that in 1881 a new branch opened in Regent Street to cope with the hugely growing demand of the Hamleys signature fun, magic and theatre for all to enjoy. Hamleys added a further five floors of toys! We can only imagine the spectacle with toy theatres, puppets, pedal cars and miniature railway trains jostled for space in the largest toy shop in the world.