Santa Bear is coming to town! Hamley Bear will be meeting and seasons greeting the guests at Hamleys in his festive Santa Bear suit! Along with this he will be playing his brand-new game ‘Wheel of Winter Wonder’ with his guests to bring even more Christmas cheer to Regent Street! Hamley Bear is always delighted to see his guests, but he’s even more excited to show them his festive Santa Bear outfit! This season, we welcome you to hug, high-five and share the Christmas cheer with our beloved bear. In fact, the Hamleys story began in Cornwall, England, with a man called William Hamley who could have become a tin miner, or a fisherman…but he had other ideas. William dreamed of opening a toy shop, and in 1760 he did just that, little did he know that it would become The Finest Toy Shop in the World. With humble beginnings as Noahs Ark in 1760, by 1837 Hamleys was already a famous London landmark with families flocking to visit the “joy emporium”. So successful was the shop, that in 1881 a new branch opened in Regent Street to cope with the hugely growing demand of the Hamleys signature fun, magic and theatre for all to enjoy. Hamleys added a further five floors of toys! We can only imagine the spectacle with toy theatres, puppets, pedal cars and miniature railway trains jostled for space in the largest toy shop in the world.