The Elves are Rockin’ around the Christmas Tree this season! Get that sentimental feeling with our elves as celebrate Christmas on not just one floor, but all seven of our floors at Regent Street store!!! They will be bringing the music, laughter and smiles to every floor as they dance the Sugarplum Parade. Then our elves are being our Christmas stars this wintertime as they will be finishing off the parades with their merry own dance number! In fact, the Hamleys story began in Cornwall, England, with a man called William Hamley who could have become a tin miner, or a fisherman…but he had other ideas. William dreamed of opening a toy shop, and in 1760 he did just that, little did he know that it would become The Finest Toy Shop in the World. With humble beginnings as Noahs Ark in 1760, by 1837 Hamleys was already a famous London landmark with families flocking to visit the “joy emporium”. So successful was the shop, that in 1881 a new branch opened in Regent Street to cope with the hugely growing demand of the Hamleys signature fun, magic and theatre for all to enjoy. Hamleys added a further five floors of toys! We can only imagine the spectacle with toy theatres, puppets, pedal cars and miniature railway trains jostled for space in the largest toy shop in the world.